Experimenting with my own images

These are both the same image which i have cropped down. The image to the right has a white boarder around it, and the other doesn't. From experimenting with photoshop, i have come to the conclusion that i think it looks better with a white boarder around it. I like how simple this is too, nothing distracting the artist apart from the words and that is how people are going to know it is a single. I like the idea of half of her face  in the frame instead of a full portrait. I had to chose between each experiment whether a frame looked better or worse, but i also had to decide which colour goes better. I found that the black frame looked to dark considering she is wearing a lot of black clothing in the picture where you can see more of her.

Test Shots - Attempt one

Experiments - CD Cover

Text Idea's

 

I have used 'www.dafont.com' to test out some font idea's to put on my CD or CD cover. Elle Thresh is the main singer in my music video therefore i want her name to be on the cover. So i thought it would be best if i tried it with her name to see if they worked or not. Personally i like the second one from the top because i think it looks elegant but also very neat.

Photograph Idea's for my CD Cover

 

 

I am not to sure whether i would like the picture to be landscape or portrait, overall i like the idea of simple portraits of the main singer. I don't want much mise en scene in the picture because that would make it more complicated and i think it would look to crowded. Although the pictures above of Taylor Swift, she is sat in a window on one of them, the mise en scene is still very clear and not crowded. In all of these pictures, the main person's make up and costume are simple but affective. They have slight colour; That is what i will be aiming for with my main character and model. When i do my test shots, i will do them in both studio and in a specific location.

Test shots for CD cover

(to be done)

CD Covers of well known Artists

This is one of the CD covers which i like, it follows the conventions of my music video because the instruments what are used is mainly a guitar. Also the colours which are used in the cover are quite nutural but look affective. I want my writing to be similar to this too, the name of the artist to be in the biggest letter is more affective because with Taylor Swift being a big superstar now, it will attract her fans. The picture used in this, also refers to the music she has made, with my music video being acoustic/indie then i want something similar to this too. On the other hand i don't like the fact that she is sat in a bedroom, i would prefer it to be based somewhere with nature in it, or at the sea side so it relates personally to my video.

 

This album cover, i like because it seems very stripped back and simple, it also links a lot with nature. With my cover i will be using colour because i don't think black and white will have anything to link to with my video. Rather then not having anything on, i would rather her have clothing on. But i will have the clothes which she wears in my music video. I like the idea of little or no make up, and the hair being brushed out of the face. I like how this picture all links together. The sea in the background reinforces her wet hair. I would like my image to all link together too. I think the text used on this could be a bit bigger. I will having mine more like the previous image rather then this one.

Filming Schedule

At Cactus Jacks -

Sunday 8th December - Get shots of the restaurant - Lights, Atmosphere etc. - 2:00pm - 2:30pm

Sunday 8th December - Shooting the couple in the restaurant. - 3:00pm - 4:00pm

Wednesday 18th December - Bridlington - Chip Shop, amusements and sea front.
(having to delay because of weather) 2:00pm - 4:00pm (possibly move this to a saturday)

Tuesday 10th December - Shooting main girl with black backdrop. 12:40pm - 1:40pm

My Animatic

Animatic - How to do it on IMovie

I needed to find a tutorial on how to do my Animatic, i found that this video which i found on YouTube helped me a lot. The only thing i didn't use was the effects from one slide to the other, i had to work out for myself how to extend certain timings of the pictures so it fits my music for my music video.

This video above is to show me how to save the IMovie to my computer and then go on to put it on YouTube so i can put it on my blog.

Health & Safety Production Assessment

 

From doing the review for the health and safety production assessment, i gathered that there won't be much danger because of the locations which i will be using. The most dangrous prop what i am using is the car and with elle driving it, i will have to be careful to distract her while driving and not get too close with the camera. The chance of injury throughout the whole production is low as i will be checking everything to make sure it is safe and the people who i am using are not likley to mess around. I will be careful using the wires when they are outside incase anybody around or the anyone part of the production team don't get hurt.



Mise-En-Scene, Prop List and Costumes

Prop List:

• Need a car - scene when the girl is leaning on it and drives off. 
• Need a fish and chip shop - When the couple of having something to eat.
• Chips from the shop - For when they are in the food shop.
• Christmas lights to decorate resturant.
• Pictures of them both - Go on a wall for when she is looking at them
• A room for the pictures
• Mobile phones - when he texts her.
• Food for the picnic
• Picnic blanket.

Costumes:

• Wooly hats - possibly red. 
• Girl - Wearing a coloured dress with tights and flat shoes with a black leather jacket, hair is down. Make up to be natural, not a lot. wearing a scarf
• Boy - Jeans and checkered top with a deinem jacket, wearing smart trainers. 
• Boy who causes conflict - Wearing black top, with a black leather jacket and dark coloured jeans and trainers. 
• Both wearing gloves. 

Mise-En-Scene:

• Amusements with the penny machines and a grabber game. 
• See the sea front from the doors of the amusements. 
• Chip shop with chairs and has quite a few people in it. 
• Phone, with the background a picture of them both. 
• Loads of pictures of them two as a couple stuck on a wall. 
• Resturaunt

Location of Music Video

One of my Locations is a restaurant called Cactus Jacks in Beverley. I have wrote a letter asking permission if i can use it in my music video. It contains -

Jodee Evans

Wyke Sixth Form College

Bicknell Avenue

HU5 4NT

01482346347

28^th November 2013

To Whom It May Concern:

My name is Jodee Evans and I am studying Media Studies A2 at Wyke College and my task for my advanced production portfolio is to create a music video.

I am writing to ask your permission to use the premises of Cactus Jacks in Beverley as part of my music video.

I would like to shoot a scene in your restaurant since you have your Christmas decorations up and this will go well within my video.

Would I be able to use it on Tuesday 4^th December 2013? I will only be able to use it on one night.

Please sign below if you are able to grant permission:

If you require any further information regarding this task, please contact Tim Anderson, the head of Media Studies at the above address.

Many thanks

----------------------

Yours sincerely

Jodee Evans

 

 

 

 

My second location will be based in Bridlington. I will be shooting in a local fish and chip shop, the amusements that are facing the sea front, and the sea front where people walk by. The pictures below are the fish and chips shops that i might be using. With these i need to think about the other people i am including in my music video because this scene is where the conflict happens.



 

 

The next pictures are the amusements which i will be using, i need them to be facing onto the sea front as it leads into other shot.

 

 



 

Lastly this is the sea front which i want in my shot and this is also based in Bridlington. I want it to look quiet in the area and prefrably the weather would be sunny but winter - like.

 

 

 



Theorists (Media Representation)

Binary Opposites:
Levi Strauss 1958.
He believed that we understand words not solely based on their meaning they directly contain, but we understand by the meaning opposites and what they reflect. Binary opposites are normally seen a narrative which can be used in any type of media. They are used a lot in films to create good plots and are frequently used in music video's so it links in with the lyrics which might be about someone. Strauss' links with the audiences' ideological views of how we feel we should percieve things.
E.G Hero and a Villain. (Antagonist and Protagonist).
Binary opposites lead into a climax for the narrative and gives a understanding of the text. Although it has recently been challenged as there isnt a clear antagonist and protagonist.
Levi Strauss' theory is represented in my media because the binary opposites is used when there is conflict with in my narrative, and we assume from a female's prespective that it is the males fault for going into a mood. But it also refers to the ideological views of a normal love story.


Feminism:
Laura Mulvey 1975.
She looks at how the audience view people who are presented in the media. She came up with something called the 'Male gaze' this is how men see women who are represented as 'sexy' since they don't have much clothing on. It focus's mainly on the curves of the female body. It also refers to women as objects rather than people. Female views also view this through the male eyes because that is how they are shown because they are shown to an audience from a hetrosexual male. For an example: Miley Cyrus used to precieved as a young innocent girl and her new appreance is seen as a male gaze because of the movements and the video's she has most recently brought out. The camera uses particular movements to percieve women in a idealistic view. Some women would disagree but others may feel liberated.
Summarising the women is displayed for the male gaze to provide pleasure in a sexual way. (Voyeurism)
Mulvey's theory doesn't apply a lot to my music video, apart from when they guy who causes the conflict looks her up and down, this could be seen as the male gaze because he only looks at what he wants to see. This also refers to the camera movements as it will show what he is looking at.


Ways of seeing:
John Berger 1972.
He claims that the representations of men and women in visual culture entice different gazes. He states: "Men act women appear. Men look at women. Women watch themselves been looked at."
The woman is usually posed in a way to please the viewer, he gaze is meant to entice the viewer. Women are constantly being surveyed, not only by men but by other women and themselves.
I personally think that it is very similar to the previous theorist Laura Mulvey as it refers to a viewing of women. It represents my music video the same way which the previous one did.


Stereotyping:
Tessa Perkins 1979.
Stereotyping is not a simple process and contains a number of assumptions that can be challenged. She identified 5 assumptions:
-Stereotypes are not always negative.
-They are not always about minority groups or the less powerful
-They can be held about one's own group.
-They are not rigid or unchanging.
-They are not always false.
Perkins says that stereotyping is not a simple process. Sometimes they are not true but are still assumed upon people. As society changes it's hard for stereotypes to change as they stick in society. Not all stereotypes are bad, not all good and we categorise ourselves.
Stereotypically you expect some aggressive fight when there is conflict in my music video, but i want to challange this and only have the arguement between the people who are in a relationship.


Representation:
Richard Dyer 1983.
He studies the representation in media generalls and looked at how media texts represent themselves to society and an audience. He closely studied the ideological and historical significance of film stars, but also looked at media in general.
Questions which are considered when studying representations in general:
-What sense of the world is it making?
-What does it imply? is it typical of the world or deviant (unusual/different)?
-Who is it speaking to? For whom? To whom?
-What does it represent to us and why? How do we respond to the representation?
Representation enables us to understand a media text. It allows us to be able to categorise the ideology of the text to give us meaning. Without representations, texts would me meaningless and wouldn't have messages.
The representation in my music video is meant to show a common love story, refering to the conflict that happens since it does in every relationship. It gives people chance to relate to this as it might happen in their relationship. Representations help us to understand stereotypes (Perkins) who implied audience is initially directed at (Berger) and gain understanding of narrative by having an existing assumption of what will happen (Strauss).


Ideology:
Tim O'Sullivan et al 1998.
Refers to a set of ideas which produces a partial and selective view of reality. Ideology involves widely held ideas or beliefs which are seeen as 'common sense' and become accepted by society. Ideology helps us to make judgements about the world and the different views people have within it.
It can be argued, one mechanism by which a ruling group tries to deceive and control the ruled. Ideology implies that a powerful group can choose how and what messages are leaked to the media and what the society take in. Because of ideology we have ideas about the world that we live in. Because the media is so powerful it can control what and how ideas are portrayed to an audience/consumer. The more powerful you are in society the more control you have over how messages are given to an audience.
Ideology in my music video is to expect a perfect love story, and when the couple fight then this is the message which is portrayed to the audience because they can relate to something similar that might have happened to them. It is very similar to Dyers theory.


Marxism:
Karl Marx 1818-1883.
"How culture is constructed in a way that enables the groups holding the power to have maximum control with the minimum of conflict. His theory looks at how society is built in 'classes' and argues that lower classes cannot better themselves and that upper class people are the powerful and control ideological views put to society.
He states that power was held by a minority group known as the 'elite' or  'bourgeoisie' he said that these people have access to capital and because of this they could use their money and power to heep within their group to make more wealth. Majority of the population (us) the 'mass' or 'proletariat' had their labour to help them make a living. Marx stated because if this industrialisation the elite were the only ones who has access to means of production. The fact that elite help the money and the power it meant that the mass were dependant on the elite, the elite took advantage of this power and to maximise their own profits and accountability they need to get as much labour for as little money as possible. Basically the rich are the powerful and have lots of money and the rest of us work for the rich to be able to earn a living, we have to accept their role in society. They use us to make money, if we don't do it we have no role/purpose.


Hypodermic Needle Theory:
This theory is based on how the audience take in certain things. It can cause people to have an interpretation on things because of what they heard in the media. The word 'needle' is what is reinforced by. The audience have things injected to them which makes the have stereotypical views on the music industry, and others. A example would be the use of social networking sites such as twitter. Recently Miley Cyrus brought out a music video 'wrecking ball' which caused people to either like or dislike it. And majority of views which was broadcasted on Twitter was negative therefore would cause other people to have negative views on this video too. A second example would also be how artists manage to get more views on YouTube and people buying their albums more, if I friend recommends a song for you to listen too then you are more likely to listen and enjoy it. Which leads you into buying the product. 

Conventions Of Form

Overall music video's are based between abstract or they have a narrative in them but every music video includes the four key elements and these are; cinematography which is the camera angles, camera movement and framing that can be used, mise en scene what certain props are seen regularly, sound and editing.

Cinematography - Camera shots which are normally used in romantic films is close ups, in a close up we expect to see the couple of something that can represent love and see some people's reaction. The close up can see every emotion which a person is feeling but it can also be used when a singer is singing directly into the camera for the music video. Another shot which is used a lot is an establishing shot, this is so we can see where the narrative of the video might be taking place or it is to show the audience the place and what the surroundings might be. Thirdly, a medium shot is used frequently as it can show both the characters and the surroundings, it also gives the opportunity for the audience to spot if anything else might be in a shot. For example: If there was an argument and the person who they were arguing over was in between them in the shot, it would represent that he is getting in the middle of them. Other camera shots can add atmosphere to the video. A hand held camera would add the effect of running or being scared. The cinematography is very important when they are wanting to track of follow the singer or somebody in the video, but it is just important as you can add tilts, pans etc. Which will make it obvious if they are wanting to focus on objects or people. The cinematography used in Taylor Swift - White Horse because they have flash backs of the couple when they were together, i also liked the fact that they have close up of them two when they were together, this is what i will be using in my music video quite a bit.

Mise-En-Scene - The conventions of mise en scenes is vital with in any music video, as it can help people understand what is going on in the music video whether it it abstract or narrative. But also it reinforces everything that you might want to promote. As an example; If you were shooting a music video about a family and a family home, you would expect to see pictures of the whole family in the back ground, maybe see toys from the little children or other objects which you would link to a common family home. Secondly you would need the mise en scene would include the costume, if there was a antagonist and a protagonist, you would need to see the antagonist in coloured clothing which suggests evil (for the antagonist) so they would have red and black clothing, but other colours could mean that there is something more to hide about the person. For the protagonist you would see them in white clothing as that means they are pure and most probably in the right. I like the narrative in this music video - Taylor Swift - Mine. The Mise en scene are similar what i would like in mine, it has a love story which seems pretty normal but that is what i am going for.

Sound & Editing- With in the music video the one thing that is noticeable is the song what will be played over the footage. This song will refer to the music video alot if it is a narrative. The lyrics which are played will be acted out on the video. The editing will be linked in with the sound too as they work well together. If the song was slower then you would expect to see slower edits and the shot maybe lasting for longer, where as if the song was more upbeat you would have faster edits and they would be on for a shorter amount of time. Editing can add an effect on the music video itself because you can add affects too. As an example you could make the scene's in black and white which would maybe suggest that it is old fashioned or wanting to make it look scary. Going back to the sound, in my music i want it to be Diegetic music because it is a narrative video therefore it will match what is happening. My plan with the sound is to have the sound of the amusements, so the penny machines and other people in the background etc.

Conventions of a indi music video -
The conventions of an Indi genre is that you expect to see narrative music video rather then a abstract. The cinematography tends to be a medium shot within shots, but again there will be close up shot as there will be a lot of meaning in the video. I think the edits tend to be slower and the scene will be longer too to go well with the song. Lastly i would expect the mise en scene to be similar. Meaning clothing, i want the two main characters to have the same dress sense, therefore they are a similar couple. 

Cast

I e-mailed people who i wanted in my music video, there will be two main characters and one person who will be in a couple of shoots. i have one person who will be helping me with the lighting and difficult framing if its needed.

(pictures need to be uploaded) 

Elle Thresh - Main girl character who is in a relationship with a guy.

Tim Ellis - Main Boy who is in relationship.

Jamie Cording - Guy who causes conflict in relationship 

Katie Smith - Helping with lighting and framing when i need help, possibly helping with sound too.

 

 



Story Board for my music video:

I have finally decided on my final story line for my music video. It starts of in amusements and we hear all the penny machines ticking away and the music which comes along with it. After a couple of seconds we hear the beginning of the song which starts of as an instrumental. While this is playing we see the girl run off to play another game which is the grabber. From the shot being that, a side track is used to view the sea front and the lyrics begin to come in then. After that it goes into shots of them being loved up, then shortly after the conflict begins. This follows on to when both characters are depressed and at the end the guy builds a lit up picnic which soon turns into a playful food fight.

History Of Music Videos

The Beatles - Hey Jude

1968

 

 



To start with the history of music, i wanted to start with the Beatles as they were a very popular band. I struggled to find a music video which the four of them had made but majority of them are singing live. When they brought music video's out, some of them were in black and white, and also a few were in colour. Since colour was used alot until the end of the bands career, some of the music videos don't look like it is good quality. The same for the pictures which have been taken for album covers. This song is 7 minutes long and it was the longest to stay at the top of the charts. With these music video's they don't have much of a storyline and also don't have all the special affects. If we look at a boy band now which is as famous as them, then they have personal stylists and so much more.

 

Bryan Adams - Summer of 69

1984

 

 

 

With this singer, this music video has a bit more of a narrative although compared to video's which we see today the quality of the music video still isn't very good. If we listen to the lyrics of the music video, its referring more to love as the Beatles didn't always necessarily sing about that. the most common things which male singers or boy bands sing about is; Love. This attracts the female audience. With this music video, the colour fades in and out, so it shows that years after the beatles the colour still hasnt had a big effect on the music industry. Also what hasnt been introduced yet was dancing in music video's like artists such as Jason Derulo has now.

 

 

Justin Bieber Ft. Nicki Minaj - Beauty and a Beat

2012

 



 

 

Finally with a more recent music video that people will recognise. With video's like these which is from the pop genre we expect to see certain things, which as loads of effects and dancers. It al so became very common to have songs featuring other artists and have them sing a bit in their song. As time has gone on the video's in the pop genre have become cheesy. Although in the Indi genre they do tell a narrative but it is almost every song is about love. but you do get a fair few that might be more of an abstract video. In the music industry to this day a lot of the artists get stereotyped and get opinions forced upon them, were as The Beatles never had to act in a serious way or stick to a certain personality. 

Target Audience Questionnaire

My overall conclusion from my research is that majority of people listen to music on a weekly basis, some of the people that took this questionnaire told me that they listen to it on the radio when they are getting ready in the morning or when they are driving to college/work. I asked people who are 16 or 17. 7 women took my quiz therefore from this i gathered that the women like watching a love story as a narrative as a story for the music video. From this research i will be basing my video on female's aged between 15-18 as i think at this age, it is more appealing to watch a love story in a music video.

Questionnaire to College students
1: How often do you listen to music and what genre?
2: Do you prefer watching music video's or just listening to the song?
3: What are the conventions you expect to see from this genre?
4: as a breif explaination, what do you think the story line would be in "please don't say you love me"?
5: Do you prefer to watch music video's which have a narrative?
6: How often do you use YouTube?
7: What do you use to listen to music? IPod, MP3 etc..


Video Focus Group:

Initial Idea's

These are my 3 initial idea's that i could use as my narrative for my music video. Overall i know i will be basing it on a love story and i wanted a conflict within this narrative. My favourite which i will probably be using is idea 2. I think that it would be fun and also will add vertisimilitude to the story. The idea of basing it in the amusments, seems very normal for people but then also it can represent the love story to be real too. For my video i will be having two main characters to act as a couple, but i will also be using one other guy who will be acting as someone who wants the girl. With my first idea, it was pretty basic as a love story and it is what people expect to see as a boring love story, that is another reason why i wanted to pick something which has a exciting story to it and that some people will actually relate too. I think that the second idea is more likely to get me more marks and i also think it will be more enjoyable rather that the first idea. The first idea for me was too plain and it would get boring after a while. With the third idea i thought was too depressing, even though the song itself is slow the lyrics are not too depressing therefore the music video and the lyrics wouldn't really go. For my ideal video i would want people to look at it as a cute video but then i dont want my audience to think it was cheesy. In my view of the music video i think that i have a very thin line were it could be either, very cheesy or could have a nice narrative. I know that my video will probably be based more towards girls and my target audience is girls which are based in the teenage years.
Overall i know that i will be basing my video on the second idea. I like the idea of being in an amusements and it becomes a common love story. i have already picked who will be in my video.

Genre Conventions

Taylor Swift - Love Story. Textual Analysis - 3

The genre of this music video is country/pop. This artist Taylor Swift was firstly known for her country music rather then her pop which she later went on to do. This music video has a narrative of a fairy tale story about love. The twist with this music video is that is flips between modern day and Victorian times. This is reinforced by the mise en scene. The mise en scene is what i am going to be talking about first.

The mise en scene used in the music video first, was a school which looked a lot like a castle, this could be suggest that she is aiming the music video to a certain age group which are at school, but it could also mean that this was the time period when she went through it herself. We link castles with princesses therefore we expect to see a love story including two people.  The fact that we see her carrying some books reinforces that she attends the school and this was a time in her life when she fell in love with someone. Stereo typically we would expect to see a young pretty man who she falls madly in love with, this is exactly what happens in this video, he too is studying which could mean that they attended the same school. Secondly we see flashbacks of Victorian dancing and the clothes they wear. The girl is wearing a cream dress which is fitted around her torso, and the skirt part of her dress is full and floaty, this reaches the floor. Her hair is up and looking neat, this appearance is what you expect to see from the Victorian times. The male is wearing white frills under his clothes, the frills come out of the sleeves for his jacket and the top of the torso, he is also wearing a dark brown waist coat. Then on top of that he is wearing a black blazer with the same colour trousers. His hair is long but also neat, which we see in a shoot that majority of men have their hair like this. These are the clothes of traditional Victorian clothes, this time period is reinforced by more mise en scene since we see the traditional dancing and the castle which they are dancing in is set out like this time period too. The clothes could also represent their personality or their intentions. The fact that the main singer is wearing coloured clothing which is mainly white or cream, suggests that she is pure and doesn't mean she is intending to do anything wrong but also could represent that she has a pure life too. The young man is also wearing white with his outfit, this could link them together, but the dark brown waist coat and black jacket might suggest otherwise. Black is normally assosiated with negative things, so this could mean that he is in the wrong about something, as the narrative is about them seeing eachother without their parents permission so this is where the black clothing could be linked. I noticed that there is a lot of candles used as light and natural light rather then electricty. This adds realism to the narrative but also reinforces the time period to make it look more believable. Another point would be that they are using a horse as transport or use them for other uses. As in Victorian days they wouldnt of used cars asmuch as modern times. The castle which the singer is singing in when it is the Victorian times, there is a painting behind her which could represent that it is quite old and possibly well known. When they couple are sneaking around together, we could link the purety of them into the mise en scene again, as they spend a lot of time in the garden where there is a lot of flowers and natural things rather then objects which would suggest otherwise. When the scene of the garden is shown we can see a angel which is brought into focus, we associate angels with love and the action which the angel is holding looks like she is pleased with love and it looks sweet.
I have taken a snapshot to show this, the fact that we can see the nature surrounding this could represent that it is acceptable and possibly that it is meant to be. Still refering to the nature side of things, the main singer in a scene not long after this one, eats a cherry of the tree. Linking her with the nature, then it could go on to linking her with the angel and then finally linking her to love. The Victorian clothes and the culture in that time period links back to my point of it being like a prince and princess love story. The princess always have a pretty dress on and looks well kept, and the young man is always attractive. In the scene when they are both running towards eachother, slightly before that we her up a height but him on the ground, this could link in with the fairy tale of repunzal, this could attract different age groups; Adults will be able to remember the story from when they were younger, this is also similar for teenagers apart from the fact they will be admiring their relationshop as they will want it themselves, lastly younger childen will link it with the actually story and will become interested in the song and video causing the artist to get more views on youtube and their single being bought more often. We see a slight change in costume for this scene as the young man doesnt have any black on him which suggests that they have now been accepted by their parents. The young man is only wearing his white shirt, but he is also wearing light brown trousers. Within the narrative of the music video this is when they are engaged therefore have been accepted by eachothers family.

With the cinematography which is used in the music video, firstly we start with a establishing shot of the school which because of the mise en scene looks a lot like a castle, we see this from a low angle so we are looking up and the building, this is to show the size which is later linked with the second building we see that looks very alike. A track and a pan is used at the same time when the main singer is looking at the young man sitting under the tree, the track is used to represent her walking and the pan is used to represent what she can see while she is walking. After that we quickly see a few shots of close ups of different events, one was a close up of their hands just touching and another was a extreme close up of him whispering into her ear. After this is see a shot reverse shot, this is used to reinforce the love story and that they are trying to recognise eachother. Then there is another few shots which are used at flashbacks. The second establishing shot is of another castle which looks very similar to the school that we had previously seen. It also allows us to see it from the same angle which is a low angle looking up at this massive caslte.The first zoom is then used to show the main singer in the window, this helps us link it together in the sense that it is meant to come across as a fairytale love story, linked in with Victorian times and the modern day. Another one of many high angles are used when she is singing directly into the camera, this could represent that someone is listening to her but also the fact that we as an audience are looking out for her, as well as wanting to know what is going to happen with this narrative. The second track is used when they are in the Victorian times. It is used when the young man is walking into the dancing party and the track is used to represent that he is walking directly towards the main singer. We see the main singer in the castle a lot, and we see her from high and low angles, the low angles could represent where the young man should be or later in the narrative, will be. The first long shot we see is of the two when they meet for the first time. The long shot allows depth of field to be used therefore it is like they are in a world of their own linking back with the love story theme. We see a birdseye view of the traditional dancing, This could suggest that the angel which we saw from the mise en scene might be looking down on them, the same when it is just the main singer in the castle. A long shot is used when the main singer is on her own in the wooded area, and in that framing we can clearly see her but also we can see something ristricting us from getting any closer, this could be representing the angel wanting to get closer but can't. It is shown like we are spying on her and the angel is there for her own saftey. When we first see the young man in the wooded area, we begin to see the angel and it is up a height which reinforces all of the high angles which have previously been used. When we see a long shot of the couple with the horse, the horse is the same colour as the angel, therefore this could link them together. To represent that she is walking away there is a zoom used. It zooms out and it brings you to a meduim shot of him, from this we can see his emotion as he begins to walk away himself.

Jake Bugg - Two Fingers. Textual Analysis - 2

The genre of this music video is Indi. The mise en scene, cinematography, editing and sound all reinforces this. The video also has a narrative for the storyline; Main character who is Jake Bugg is brought up in a aggressive family since he has a stepdad. His mother is always drinking and he has taken up smoking, but also performs. He is at his happiest when singing.

Firstly, the mise en scene in this music video refers a lot to the location where they are living. With in the first cut we see a sign post with Nottingham train station on. This is also represents where the whole video will be based and people will have already stereotypically made there own views of what people are like in Nottingham. From people's point of view that people who are from Nottingham are not the richest people, this is also reinforced by the costume. We see Jake Bugg wearing some trainers which dont look expensive and they also look like they have been warn a lot, suggesting that he spends his money on other things. But also this refers to the area he lives in since he wouldn't have posh clothing and living in a run down area. As we see his shoes, we a also begin to see a shadow of him. From the shadow we can see the outline of a guitar which he is carrying around, this reinforces my previous point; spending money on other things. It links in with the music, because we hear a lot of guitar playing. When we see Jake walking down the street, this adds realism to the music video. We always expect to see parked cars outside a street of houses, it could also be showing where he is living or might have come from. When he is walking down the street, he is smoking a cigarette. Not only does this link in with the lyrics but it refers on the community he might be involved in, this is reinforced when we see a group of lads sat outside of a closed shop which has a old and broken couch outside of it too. We see the main character doing a lot of walking until he gets to the bus stop, this represents what is the most popular way of transport in that area. In the background of the bus stop we see some run down houses, which could link in with the previous shot of him walking down a street full of houses. They also don't look very big or posh, could possibly suggest it was a council estate. Another point why he could be using bus as a transport could be because he can't afford a car but again money is spent on his guitar. Going back to the point of the boys smoking outside of a closed shop; The fact that they are smoking could link them group of lads to the main singer: Jake Bugg. This link could mean that they are either friends or from the same local comminity. People stereotype a lot of teenagers when they sit outside of closed shops and the mise en scene used in this reinforces that. The clothes they are wearing and that they are smoking reinforces the stereotypical point of being a Chav or part of a gang. Also we see a shot where the cigarette is being past between all of the teenage boys. This could represent that they couldnt afford to buy a packet each, but it also gives the impression that they are happy, sitting infront of a shop. Jake has normally just been in scenes on his own so far, this could suggest that he prefers to be on his own and has a slightly different life to the other group of guys. The guitar that he is always carrying reinforces that, since no one else has one. While Jake is running with his guitar, we see buses in the background. Showing the transport that we know he uses, but also shows that it is popular for people in that city.
When Jake walks into the stage area where people are playing, the first thing i noticed was that the lighting was dark on him before he saw the stage itself, but the closer he got to it the lighter it got. This could suggest that he is happiest when on stage or around somewhere like that. When he is finally on the stage, there is a bright white light which is shinning on his face, this could mean he is the happiest here. Another thing i noticed was the mise en scene in the background when he was walking in. I saw a picture which was hanging on the wall and the guy in it was smoking. This could represent why he smokes himself and that the person in the picture could be what wants to be like as he gets older but also why he thinks it is a good thing rather then bad. When it cuts to him walking down the stairs, there was several things which i noticed. The first was that he was wearing the same trousers as the day before, suggesting that he doesn't own a lot of clothes. Secondly, the stairs seem very run down and not steady therefore didn't cost that much. After this we see the mother and step dad dancing in the living room, the fact that Jake walks straight past them asif it was normal suggests that he is used to this and it is reccuring all the time. The stepdad comes across like he is under the influence of something, maybe alcohol or drugs, the evidence for this is shown when the mother takes a drink of alcohol while still dancing with the stepdad. Further on when the couple are play fighting and it turns more aggressive, we see Jake hold two fingers up and walk out of the room, and seconds later the mother does it. This shows how his mother has been acting around him and how she has unfluenced him into a certian behaviour. The clothes the mother is wearing is all white, which could mean that she is truthful in this relationship but the red nail varish would suggest that she has something to hid, and the bad side of it all. The stepdad seems to be more dominant in the relationship but yet we see the mother fighting back. This is reinforced when the mother slaps the man and it goes everywhere. But the stepdad grabs her head and puts her face really close to it, like you would when you punish a pet therefore the stepdad is a dominant person. As an ending we see that the gaitur plays a vital part in his life, when Jake is in the airport, he is still carrying the gaitur which he has had stuch to him throughout the video.

Editing and also with the cinematography. To know where we are there is an establishing shot used to make us realise the Nottingham sign. When we see the main singer walking, a hand held camera is used, this could be to mimic the pedestrain walking but also gives us chance to understand what he is doing. It also used when he walks past the camera, it could be to represent the mood he is in but also it focus's on the fact he is smoking. A long shot is used when Jake is walking to the bus stop, this is reinforced by the mise en scene also. Because of this shot we can see the other houses and how they are kept, from what we can see the area could be seen as a rough estate as the houses are not that big and don't look good. The next cut is a close up of him, this allows us to see the emotion on his face. In his close up his head is down and he is looking directly at the floor, this would suggest that he was upset or not very happy about something. The last action we see Jake doing is smoking, then we see a close up of another guy smoking, because of the use of cinematography being the same, it links them together. Another establishing shot is used so we can see clearly where the young man is smoking. We learn that it is a closed down corner shop with a couch outside which they are sat on. A slight tilt is used when they pass the cigarette is passed between two people, this could suggest that they are also un wealthy. The second long shot which is used is to show the group of lads which seem to be mates, sat on the couch outside the corner shop. This refers to my other point when they used an establishing shot. From the long shot you can see how many of them there is and what they are doing as if someone is watching them, they are just sat quite general, you can also see clearly that the couch is rundown with material falling off it. It quickly cuts to Jake who is running and then runs across the zebra crossing. The cinematography used in this, is a pan. It gives the effect of someone watching, but the fact it cuts from 5 teenagers sat around to someone else who is doing something with their life allows us to compare different life styles. A track is used when Jake is walking into the stage area. The track is used like we are following him and when we see the stage become more clear, it feels like we can see what he can and that allows us to get a connection too and gives the impression that we are invited in. When in the stage area, we see a lot more of close ups or Jake. We also see a over the shoulder shot; from that it allows us to see how he is comminicating with the person and we see his emotion too. Next we see a pan of him coming down the stairs with the same jeans on, it refers to 'the night before', it follows through to the living room where the mother and stepdad are dancing. As the cinematography allows us to follow him, you can see that it doesnt bother him that his parents look under the influence of something. Therefore it makes it seem like its normal for him. The third longshot that is used is the parents drinking and still dancing in the foreground, and then in the background, Jake making a cup of tea as if it is natural. When the conflict happens, a hand held camera is used to make it look more agressive and serious. After all the fighting had finished we see a repeat of Jake walking down the stairs, this time he has trainers on. From this we know he is going out and this is also reinforced when we see a medium shot as he leaves the house with his bags and guitar. Before he leaves, he says bye and a over the shoulder shot is used so show he is looking down on his mother, this suggests that he us apologetic towards her but could also be disappointed with her.
Finally with the Sound, there is a few moments when the lyrics match moments in the music video. "i go back to Chifton, to see my old friends" on this moment we see a section where his friends are on the street corner. then "he's with my mamma, they're yelling and fighting, its not the first time" and at this point we see a selection where they are fighting and there is conflict in the music video.

Levi Strauss' Theory is refers alot of this music video, Strauss came up with Binary Opposites which involves a protagonist and an antagonist. With this music video "Two fingers by Jake Bugg" we see that his stepdad is refered to as the antagonist in this as he comes across as drunken and aggressive therefore we expect him to do bad and negative things, which is later shown when he is aggressive towards the mother and there is a scene of conflict between the three; mother, son and stepdad.The lyrics are also reinforcing this theory as the lyrics match the timing of the video and events that are happening in it too. Another theorist which is linked with this music video is Tessa Perkins. Perkins showed that stereotyping is everywhere, it can be positive or negative. For this video the majority of the stereotyping is negative. Firstly it is shown through the mise en scene which is the area they all live in as it seems quite rundown, but also when we see the young lads sat around a corner shop on a sofa. From that we would stereotype them as Chavs on the estate and we would link them with smoking and bad behaviour. What i think is when we stereotype a family which are alcoholics and aggressive, we don't expect the child to have a great life, this is challanged in this narrative as the ending is that Jake goes on tour with his band.